Personal branding is a conscious activity to create an influence on public perception. The process of personal branding involves finding your uniqueness and then allowing yourself to be known for them. In the era of the internet, students need to understand personal branding. Their behavior on social media platforms can impact their professional life too. Students need to understand the images or information they posted on social networking sites likes, Facebook, Twitter, LinkedIn or Instagram could be used by the organization in deciding for hiring. Even your potential customer take a look at your social accounts before deciding about the purchase. What is the first thing you do when you meet someone the first time? You try to find them on social media platforms. Whether it is Facebook, Instagram, Twitter, or LinkedIn. You search them on social media platforms to get more information about them. Not only that, these platforms are now used to check the credibility or authenticity...