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Why Personal Branding Matters? | Role of Social Media In Personal Branding

Personal branding is a conscious activity to create an influence on public perception. The process of personal branding involves finding your uniqueness and then allowing yourself to be known for them.

In the era of the internet, students need to understand personal branding. Their behavior on social media platforms can impact their professional life too. Students need to understand the images or information they posted on social networking sites likes, Facebook, Twitter, LinkedIn or Instagram could be used by the organization in deciding for hiring. Even your potential customer take a look at your social accounts before deciding about the purchase.

What is the first thing you do when you meet someone the first time?

You try to find them on social media platforms. Whether it is Facebook, Instagram, Twitter, or LinkedIn. You search them on social media platforms to get more information about them. Not only that, these platforms are now used to check the credibility or authenticity of a person.

Whether it is an individual or any organization they try to look for more information on social media. It gives you insights into their personal and professional life.

  • How much they are active on social media?
  • What is their thought process in general?
  • Where they spend their free time?
  • About their traveling habits.
  • Professional journey till now.
  • What kind of food do they prefer?

If any person is a little bit active on social media and shares something about them you can get an idea about them from their social media profiles.

Why Personal Branding Is Important for Career Growth?

Personal branding is a vital part of a successful job search. Personal branding is more than just creative business cards or pretty fonts- it's about how you present yourself to potential clients, customers, and anyone else imperative to your career.

According to Jeff Bezos, one's brand is "what people say about you when you're not in the room". It is what you stand for and how you present yourself.

Your brand is who you are, what you say, and what you do, and this should be reflected online.

It's an indication of what you have to offer and can make or break your success. It showcases your confidence, credibility, and ability to stand out about your firm beliefs. If you use social media correctly it is a platform for job seekers and companies looking for hiring too.

When you search for a job your updated and professional CV is an important element. Just like that, it is equally important to ensure your social media profiles are updated and working properly if they are public. It common activity for employers to google the profile of the potential candidates.

Make sure your display picture is your original one. When you have a profile with original pictures it builds a sense of authenticity for others. Beyond keeping your profile fresh and professional, you should be active on your social profiles, so that employers can contact you easily.

Social media platforms are the best platform for personal branding, social networking, finding jobs, and connect with potential customers and clients.

But what makes it best for personal banding?

According to a survey of Kepios in Jan 2021, 4.20 Billion people are on social media platforms which is 53.6% of the global population. And annually there is an increase of 13.2 percent of new users.

A large percentage of the population is online and connecting globally for more opportunities.

Personal branding through social media platforms has the biggest advantage, it is pocket-friendly. You can connect with people all over the world without spending amount on traveling, billboards, etc. This will save a hefty amount people usually spend on traditional methods.

If you closely observe, each social media platform has its characteristics:

  • LinkedIn for professional connections
  • Instagram for creative and inspirational connections
  • Facebook for personal connections

Selection of the right social media platform is also very important for personal branding. 

COVID-19 change the whole scenario of marketing and branding of companies and individuals itself. Large auditorium seminars are now converted into online webinars.

Job seekers getting opportunities online and companies commencing the whole interview process online.

So in the end I’ll summarize the crux of today’s topic. This is high time to understand the importance of personal branding and the correct use of social media for personal online branding.

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Location: India

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