Why Everyone Is Trying To Sell Something? | It’s All About Selling

Selling! Selling! Selling!

Nowadays social media is overflowing with various advertisements.

Everyone is trying to sell something whether it is a product or service. It seems like everyone has some expertise in something and they are offering that experience to you to grow further in life.

But there are lots of people who are still wondering about some questions:

• What to sell?
• How to sell?
• Whom to sell?
• At what price to sell?

Believe it or not, most of the advertisements you will see aren’t meant for you.

Don't get me wrong, they are targeted towards your demographic and would love for you to buy but they don't expect it.

The reason you’re seeing it is the law of large numbers, and the fact that if they show enough people “like” you that someone will “need” or “want” to buy.

Fundamentally, they persuade you for buying by showing a large number of likes and positive comments. But who knows the reality behind the scene.

Another reason they are trying to “sell” you something is, they analyzed the current trends and needs of the market, which you haven’t realized. I’m not smart enough to say that I know what is best for me at all times, but in my experience of marketing, I learn some truths behind the marketing industry.

The current selling atmosphere is best summed up by exposure to social media. The reason why we have this selling atmosphere is best summed up by this quote:

Feeling confused?

Sometimes we don’t know what we need because we don’t know what that is, and it’s always good to at least attempt to explore those. Because everyone is exploring something we also tried to explore everything whether we need it or not.

Let’s understand it more clearly.

If you try to understand the psychology behind the selling, you will understand the marketing industry better.

Sales psychology is a type of process that involves considering the psyche of your target market to sell your products and services. Instead of convincing customers, to buy, they try to find a way to market to your current needs and wants. There are different ways that individuals buy products. Some customers buy impulsively and rationalize the purchase later. In other cases, the person uses logic and reason over emotion when purchasing new products.

Let’s try to decode some factors about customer behavior.

Why people buy any product or service?

If you observe your customers behavior keenly, you will discover 2 factors mainly:

• The need to avoid pain or loss
• The need to gain pleasure

These are the two motivating factors in a person for doing anything in their life; to gain pleasure, or to avoid pain. 

People buy products or services based on emotional needs or wants, and then justify their purchase logically.

So, in the qualifying phase of the sales process, you need to find what is the desired results are your prospect is seeking? Then you must dig deep to find their internal emotional reasons for wanting your product or service.

When you connect with people and their emotional reasons for wanting what they desire, you have tremendous power to give them what they want and have them feel great about buying your product or service.

How marketers use FOMO psychology?

The advent of social media has contributed to this surge in the fear of missing out. This is because so many people post the glamorous part of their lives on social media, which tends to make other people feel like they are missing out when they cannot live up to the standards created by the glamorous people. However, what so many people forget is the fact that people only show you what they want to show you on Social media. They leave every other part out and you do not get to see the imperfect side of their lives.

FOMO marketing is a form of marketing where you leverage the consumer desire to grab every opportunity that comes their way.

What does this mean? In marketing, all you have to do when using the FOMO strategy is to ensure that your audience realizes they would be missing out if they do not purchase your item, because people do not like to miss opportunities.

Marketers aim to ensure that your audience buys on impulse rather than having to regret why they didn’t buy later.

Why do we experience FOMO?

FOMO has many different faces and triggers.

Friends’ activities: FOMO is often related to our friends’ and acquaintances’ activities that we’re not involved in. This can lead to the fear that we’re being excluded and that we’re not liked by the people that are important to us.

Too many options: However, fear of missing out can also be triggered without our friends being involved, for example by the sheer amount of possibilities for our free time. Should I have gone to that other concert? Maybe the other job would have been better?

Staying in the loop: Another cause of FOMO is the endless flow of news that is only a click away at any time thanks to our smartphones. It’s practically impossible to always be up to date with absolutely everything. But people who suffer from fear of missing out feel they need to be, clicking back and forth from newsfeed to online newspaper to messaging app so as not to miss a single trend, development, or opportunity.

Cutthroat competition: In this competitive world people are trying to learn every trending skill to get a hike or promotion in their job. Without knowing the truth, whether that skill will add value to their current domain or not. Some are doing it for a side hustle for extra earnings. No doubt marketing skill is essential and highly paid if you use it properly.

Next time when you buy something just ask one question to yourself, do it add value to your life or you are just buying it due to FOMO?